Motorola Mobility LLC is a manufacturer of smartphones and consumer electronics, operating as a subsidiary of Lenovo, the well-known Chinese PC and electronics brand. The company was established in 2011 when Motorola Inc. was divided into two separate entities. Initially acquired by Google in May 2012, Motorola Mobility was later sold to Lenovo in January 2014 for $6.91 billion.
Motorola Company Overview
- Headquarters: Merchandise Mart, Chicago, Illinois
- Founded: 2011
- Company Type: Subsidiary
- Industry: Consumer Electronics
- Products: Smartphones, smartwatches, televisions, accessories
- Area Served: Global
- Parent Company: Lenovo
Products and Innovation
Motorola Mobility specializes in designing and manufacturing smartphones that run on the Android operating system. Motorola has a long history with Android, having introduced the first Android-powered smartphone, the Droid, in November 2009. Marketed as a rival to Apple’s iPhone, the Droid achieved impressive sales, moving 250,000 units within its first week of release. Over the years, Motorola has expanded its product lineup, launching popular models like the Moto X in 2013, followed by various generations of Moto G, Moto E, Moto Z, Moto Razor, and the more recent Moto Edge and Moto Edge+.
In addition to smartphones, Motorola ventured into the smartwatch market with the launch of Motoactv in 2011, a fitness-focused smartwatch packed with hardware features and apps for various uses. Another notable offering is the Moto 360, a smartwatch powered by Google’s Android Wear OS.
Global Operations
While Motorola Mobility’s design and R&D facilities remained with Lenovo after the acquisition, much of the company’s manufacturing shifted to China. In recent years, Motorola has also ramped up production in India, primarily using components imported from China. In 2021, Motorola highlighted its local manufacturing efforts by launching the Moto G60 and Moto G40 Fusion under the ‘Made in India’ tagline.
Conclusion
Motorola Mobility, once part of the iconic American company Motorola Inc., became an independent entity in 2011 before being acquired by Lenovo in 2014. Although its headquarters remain in Chicago, much of its manufacturing now takes place in China, with increasing production in India. Through its diverse product lineup and global reach, Motorola continues to be a key player in the smartphone and consumer electronics market under Lenovo’s ownership.